
The long-awaited Grand Theft Auto VI has been making waves ever since Rockstar Games officially announced its release. But while fans eagerly await the next chapter in the iconic franchise, one unexpected detail has set the internet on fire—its potential price tag.
Could GTA 6 be the most expensive standard edition game in history? A recent retailer listing suggests just that.

GTA 6 Price Speculation Hits New Heights
Ever since GTA 6 was officially revealed, speculation has been rampant about what the game will cost. As development budgets skyrocket and next-gen technology pushes boundaries, many believe the standard $60-$70 price tag for AAA games is no longer sustainable.
Respected industry analysts, including Wedbush Securities’ Michael Pachter, have hinted that a new $100 base price could become the norm. Venture capitalist Matthew Ball also weighed in, suggesting that a price hike could ultimately benefit the industry by stabilizing struggling studios.
But what really sent shockwaves through the gaming community was a recent listing from a Swiss retailer that suggested the cost could be even higher.
Swiss Retailer Lists GTA 6 for Over $100
Swiss retailer Brack recently put GTA 6 up for preorder, and the listed price was enough to make fans do a double take. The game was priced at 99 Swiss Francs, which converts to approximately:
- £87 in the UK
- $113 in the US
- $178 AUD in Australia

While placeholder pricing is common in the gaming world, many fear that this could be a real indication of what’s to come. If GTA 6 does indeed launch at over $100, it would mark a major shift in the gaming industry’s pricing model.
Fan Reactions – “This Better Be Fake”
As expected, gamers didn’t take kindly to the rumored price hike. Discussions exploded across Reddit and social media, with reactions ranging from disbelief to frustration.
One US gamer wrote:
“Nah $113 is crazy, I will still buy but damn I hope it’s fake.”
Another user had a different theory, suggesting Rockstar might be testing the waters:
“I don’t think it’s fake, my conspiracy is that Rockstar pushed the idea of $100 to the media to prepare buyers without being the ones to deliver a shock when revealing the price.”
Others held onto hope that the listing was just a placeholder, noting that presale prices often fluctuate before launch. Some retailers have been known to issue partial refunds if the final price ends up being lower.
Will GTA 6 Set a New Industry Standard for Pricing?
If GTA 6 does indeed launch at a $100+ price point, it could set a precedent for future AAA games. Rising development costs, inflation, and the increasing complexity of modern game worlds all contribute to the possibility of higher prices becoming the norm.
However, many argue that if Rockstar expects players to shell out more, they need to deliver a product that justifies the cost. With GTA 6 promising a groundbreaking experience, an expansive open world, and the series’ first female protagonist, Lucia, expectations are sky-high.

The question remains—will gamers accept the price hike, or will Rockstar face backlash and reconsider?
For now, all eyes are on Rockstar Games as fans await the next official announcement. Will we get a second trailer? Will they confirm the price? One thing is for sure—Grand Theft Auto VI is already shaping up to be the most talked-about game of the decade.