In these tumultuous economic times, where consumer wallets feel increasingly lighter and the shadow of recession looms large, Meghan Markle’s As Ever brand emerges not just unscathed but with a confident stride forward. At the heart of her business is a seemingly simple product—jam. But as Markle recently pointed out in her interview with Fortune, this isn’t just any jam; it’s a jam poised to withstand economic tremors and perhaps even flourish.
Navigating Through Economic Turbulence
Meghan Markle, in a tone of serene assurance, shared how her business is uniquely positioned to navigate through the economic storm. “At the moment, all of our products are currently made in the U.S., so we don’t anticipate tariffs affecting us directly,” she stated. This homegrown strategy not only shields her from the immediate jolts of international tariff wars but also resonates deeply with a consumer base that values American-made goods.
As prices soar and the financial markets wobble, the cost of luxury often becomes prohibitive. However, Markle forecasts that the price point of As Ever products, like the $12 jam, will soon be seen not just as reasonable but as a steal. “I think during any time of recession, people still want to find creature comforts, items that can bring them joy,” Markle reflected.
A Recipe for Comfort and Joy
Indeed, during times of economic anxiety, the allure of high-quality, accessible luxuries can’t be overstated. Markle’s business philosophy hinges on providing that bit of luxury at a price point that doesn’t break the bank. Her products are designed to be both prestigious and accessible, a rare combination in a market that often sees these features as mutually exclusive.
The idea of affordable luxury might remind some of the simpler pleasures that saw us through past recessions. Meghan herself humorously notes, “If I remember the last recession correctly, the thing that was bringing joy to people was the original formula of Four Loko.” Yet today, it’s the allure of catching the next As Ever jam drop that might just bring that much-needed smile to faces.
A Sweet Future Ahead
As the economic landscape continues to shift, consumers and experts alike will be watching closely to see if Meghan’s predictions hold true. With her commitment to quality, affordability, and a keen understanding of market needs, As Ever may indeed prove that even in the toughest times, there’s always room for a little sweetness.
In this unique blend of resilience and strategic foresight, Meghan Markle’s As Ever brand is not just surviving; it’s setting itself up as a model of how businesses can remain relevant, resonant, and robust—even as the economic winds shift. As consumers continue to navigate these challenging times, finding comfort in a jar of jam might just be the silver lining we all need.