In a move that’s got fans of all ages reminiscing, Nintendo has taken the bold step of reviving a classic commercial from the past—this time with a modern twist. Paul Rudd, the ageless Hollywood star, is back for Nintendo Switch 2’s latest ad campaign, recreating his iconic role from the 1991 SNES commercial. The nostalgia-filled ad features two shots of Rudd, one from 1991 and another from 2025. Despite the 34-year gap, Rudd looks as timeless as ever, sporting the same hair, the same casual clothes, and, of course, that signature beaded necklace that fans of the original commercial will immediately recognize.
Nintendo has successfully tapped into the hearts of long-time fans by reviving this moment in gaming history, blending the past and present in a way only they can. The commercial serves not just as a nod to the past but as a strategic move to build excitement for the new Nintendo Switch 2. After all, why fix what isn’t broken? The original commercial, which introduced games like *F-Zero*, *Pilotwings*, *Sim City*, and *The Legend of Zelda: A Link to the Past*, was a defining moment for the Super Nintendo Entertainment System. And now, more than three decades later, it’s a fitting tribute to the evolution of Nintendo’s iconic consoles.
The Return of the Retro Ad: What It Means for Nintendo Fans
Nintendo has always known how to tap into its rich history of iconic moments in gaming, and the decision to bring back Paul Rudd is a brilliant move that speaks volumes about the company’s understanding of fan loyalty and nostalgia. In the 1991 ad, Rudd introduced viewers to the world of SNES, and now, he’s once again leading the charge for the Nintendo Switch 2.
“Step back into 1991 and watch the official Super Nintendo Entertainment System launch commercial featuring Paul Rudd,” Nintendo teased in the video blurb. “Three decades later, we’re back together again,” they added, capturing the excitement of fans eager for a new chapter in Nintendo’s legacy. This retro-ad approach doesn’t just call back to the past but sets the stage for the future of gaming.
Nintendo’s ability to evoke such nostalgia while pushing forward with their cutting-edge technology makes this ad campaign a perfect blend of innovation and homage. Whether you’re a fan who remembers the SNES days or a new player just discovering Nintendo’s vast gaming catalog, the commercial invites everyone to join in the excitement of what’s to come with the Switch 2.
The Impact of US Tariffs on Switch 2 Launch Pricing
Alongside the commercial’s release, Nintendo has revealed some important details about the Nintendo Switch 2’s launch, including how US tariffs will impact the pricing of its accessories. For those looking to grab the new Joy-Con 2 controllers, be prepared for a slight price increase. The controllers will now retail for $95, a $5 jump from the previous price. Similarly, the Switch 2 Pro controller and Switch 2 camera will see $5 price hikes, now priced at $85 and $55 respectively.
However, there’s good news for fans hoping to snag the Nintendo Switch 2 console itself. The base model of the Switch 2, along with the $500 bundle that includes *Mario Kart World*, will remain at the same price of $450 for the time being. Despite the price increases on accessories, Nintendo has managed to keep the core hardware costs stable for now, making it clear they want to ensure the console remains accessible to a wide range of fans.
New Games on the Horizon: What’s Next for Switch 2?
Nintendo has also teased some exciting possibilities for Switch 2’s game lineup. One of the most exciting revelations is the potential for *Assassin’s Creed Shadows* to make its way to the new console. If this title—known for its engaging action and intricate storylines—does come to the Switch 2, it will undoubtedly be a major draw for both long-time fans of the *Assassin’s Creed* series and newcomers to the franchise.
With this new information in hand, it’s clear that Nintendo is positioning the Switch 2 not just as a successor to the popular Switch, but as a platform that will bring even more exciting titles and new experiences to the gaming community. The combination of nostalgia with a fresh outlook for gaming’s future has fans buzzing with anticipation.
Why the Switch 2 Is More Than Just a Console—It’s a Piece of History
As we await the official launch of the Nintendo Switch 2, it’s clear that the company is fully aware of the legacy it carries. From the throwback ad campaign featuring Paul Rudd to the new pricing and game offerings, Nintendo is doing more than just launching a new console—they’re creating a moment in gaming history. Whether you’re in it for the nostalgia, the new features, or the upcoming games, one thing is certain: the Switch 2 is shaping up to be an unforgettable addition to Nintendo’s already impressive lineup of consoles.