On a night filled with electrifying performances, Kendrick Lamar’s halftime show at Super Bowl LIX not only captivated millions but also set a new record as the most-watched Super Bowl halftime performance ever. Surpassing Michael Jackson’s 1993 viewership record by a hair, Lamar’s show attracted a staggering 133.5 million viewers, according to Roc Nation.
The rapper’s set included the controversial and crowd-favorite “Not Like Us,” a diss track aimed at fellow rapper Drake, which features the memorable line “Say, Drake.” This song, along with other hits performed that night, exemplifies why Lamar, a Pulitzer Prize winner and multiple Grammy awardee, continues to dominate the hip-hop world.
The Show That Stole Social Media
Since his performance on Sunday, social media has been abuzz with clips and praises for Lamar’s show. The inclusion of celebrity cameos such as Samuel L. Jackson, SZA, and Serena Williams only heightened the spectacle, making it a trending topic across various platforms.
Despite the absence of lavish stage setups, Lamar’s performance was rich in powerful imagery and symbolism. Notably, during his rendition of “Humble,” dancers formed an American flag, which split down the middle, creating a dramatic moment for Lamar to command the stage. This artistic choice not only resonated with his audience but also underscored the profound messages in his music.
A Benchmark for Future Performances
As the first solo rapper to headline a Super Bowl halftime show, Kendrick Lamar has set a high bar for future performances. His ability to blend social commentary with entertainment without relying heavily on grandiose production elements speaks volumes about his artistry and the evolving nature of this iconic show.
With the NFL’s next halftime show set for Levi’s Stadium in Santa Clara, Calif., anticipation is already building. Fans and critics alike are eager to see how future performances will compare to Lamar’s groundbreaking show. Will next year’s act rise to the occasion, or will Lamar’s Super Bowl LIX performance remain unmatched? Only time will tell, but for now, Kendrick Lamar enjoys the spotlight as the king of Super Bowl halftime shows.