
In a move that’s sure to keep streamers happy, T-Mobile has announced that it will maintain its complimentary subscription to Netflix’s “Standard with Ads” plan, despite the streaming giant’s recent price increases. This decision comes as a relief to many, especially following Netflix’s announcement last week that it would be hiking prices across all plans—a decision that seemed to clash with its record-breaking subscriber and revenue growth over the past year.

T-Mobile’s Response to Netflix’s Price Adjustment
Just when Netflix subscribers were grappling with the news of the price hike, T-Mobile stepped in with some reassuring news. The telecom giant began informing customers via text messages about how the Netflix price change would impact their “Netflix on Us” benefit, a popular feature of T-Mobile’s service plans.
Interestingly, for subscribers of the “Standard with Ads” plan, which saw an increase from $6.99 to $7.99, there’s no cause for concern. T-Mobile has confirmed that it will cover this plan entirely, ensuring customers will continue to enjoy their Netflix service without any additional charge. The update was also reflected in T-Mobile’s FAQs, emphasizing their commitment to absorbing the cost increase.
What About Other Plans?
For T-Mobile customers subscribed to more premium Netflix plans, the news is slightly mixed. While T-Mobile will still contribute $6.99 towards the subscription cost, those on higher-tier plans like the “Premium” now costing $24.99 per month, will find themselves paying out of pocket for the difference. This means an additional $18 per month for “Premium” subscribers and an $11 increase for those on the “Standard” plan, now priced at $17.99 per month.

This structured approach allows T-Mobile to offer continued support to its users, albeit with some limitations based on the plan tier. By doing so, T-Mobile is ensuring that all its customers benefit in some way from the “Netflix on Us” program, even if it means paying a little extra for those wanting more than the basic viewing experience.
Market Impact and Consumer Reaction
The decision by T-Mobile to absorb the price hike for the base Netflix plan aligns with its customer-first approach, a strategy that has distinguished it in a competitive market. For consumers, the move is a clear win, providing them with continued access to Netflix without any immediate increase to their monthly bills. It also positions T-Mobile as a consumer-friendly service provider willing to shoulder additional costs to deliver value to its users.

Looking Ahead
With these changes set to take effect from February 20, T-Mobile customers have a clear picture of what to expect. The company’s proactive communication and commitment to covering increased costs for its base plan subscribers reflect its dedication to customer satisfaction and service excellence.